Good marketing is not about everyone having the same message but delivering that message better. To elaborate here is an analogy.
I want there to be many genres of music from abrasive niche styles like grindcore, avant-garde styles like like quirky indie acts, to wholesome accessible mass market genres like country and pop.
Within each of these genres the acts that rise to the top of the charts are the ones who care about the details such as sound quality, musicianship, song structure, etc.
So I want there to be lots of genres of libertarian but I want to empower through marketing and communication a better ability for each to reach their audience more effectively.